We redesigned the website and provided collateral & marketing materials, revamped social channels and kick-started shareable content with blogs and social posts. We went even further by implementing an agile-light approach to project management and product design, re-tooling the design department from the ground up.
A large part of the process was defining it to begin with. We decided on an agile-light approach incorporating daily stand-ups and scrum features, with an emphasis on iteration and client engagement.
Initial steps involved market research and competitive visual analysis. An already strong logo let us focus on revamping the overall brand and identity, with a focus on a modern, clean aesthetic with pops of vibrant color.
Another top priority was taking their preexisting work and creating high-quality visual collateral for use on their website, presentation decks, and sales & marketing materials.